For Ted Baker – London Signwriter Nick G, NGS
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NGS completed 11 in-store traditionally hand painted sign panels for Ted Baker’s flagship store in Bluewater Kent. The brief was to bring a rich hand painted feeling to the logos of several themed interior settings, using layouts produced by the in-house design team.
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The nostalgia ”Tedbury” concept included various village shop sets with quaint English vintage signwriting – a tea shop, a butcher shop and a pharmacy staging… These interior wall and ceiling sets were literally designed as room spaces then ‘de-constructed’ or dissected, with walls displaced creating a broken visual constant: a shifting continual context around the store… heaps of mirrors assisted the whole shabaz, The mix of Goth typography and Victorian ornamentation made the writing fun and after we went over with a distress rub down and glaze, the panels really looked the part.
We are constantly being asked to create aged and retro surface finishes on shop signs and retail displays these days and this vintage painted feel is becoming one of our specialities.
A few weeks later the 2 million pound makeover was complete and running beautifully.
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Special thanks to all the team and shopfitters.
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Article by Nick Garrett, NGS TheLondonsignwriter.com
The Apothecary signs in the new flagship Bluewater ‘Tedbury’ quirky themed store
…Nick Garrett sign writing in Blue Water Kent the fab new Ted Baker store…
Lettering entirely by hand to retro panels and vintage themed surfaces
Masking tops and bottoms while lettering sometimes helps when up against time… this font was hand painted with 2 coats of Buckingham Cream with a black shadow.
London sign-writer Nick Garrett
Big thanks to John Pope, Dave Uprichard of OPT (http://www.otpstudio.com/) for great layouts and TB fitters and VM designers for preparing the artwork.
NGS Sign Writing 