The new Dishoom is really a spectacular blend of rich, quirky on retro trend design and slick gastronomy.
And if you think that’s a mouthful wait till you see the menu… and our signwriting!!
In the heart of London this hand painted window set is a stunner with the original vintage 1920’s Bombay font extracted by Nick Garrett from an vintage cafe sign (below) and embellished into it’s new typographic context. Some of the new characters I created taking reference from the original but launching into the quirky eccentric.
Above: artwork prepared by NGS for the production of full sized layouts (Output – Original Copy Center Lond UK )
But it’s been really tough… arriving on site to hand paint the glass the dimensions supplied were all slightly out affecting one lay out and the windows were 25mm double glazed!
That meant the drawing we would use to trace our lettering was 32mm away from the surface needed to be written on the inner pane of plate glass… in effect we were writing on an invisible floating plain inside the shop unable to line up to the drawing!
The normal brush controls went out the window! Literally … and after serious eye-strain, double vision and a panic attack Mat and I found things gradually improving as our technique accommodated this incredibly odd and challenging work environment.
A half day into the writing and gradually the mind had made adjustments – we started to even enjoy the fruits…
Nick specialises in today’s retail decorative painted signs. Producing classical Copperplate scripts, Roman lettering, Fine Classical block fonts, Retro Vintage sign replication, murals, traditional pub signwriting, traditional van writing, glass gilding, architectural gilding and gold leaf lettering.
In the modern world NGS utilise full digital design technology and logo vectorisation. I can replicate your logo perfectly… yet always completing it in paint, by hand. In fact recently a lot of projects involved hand rendered layouts and traditional painting. Hand painting always adds life the your signwork… and life adds to it’s communicability.
Hand Painted signwriting for Queen’s dressmaker Stewart Parvin of London
SEE THE VIDEO MAKING THE POD Mural, at Mansion House, London
Revival of the hand painted sign
Today I am still proudly producing some of the nicest hand painted creative signs in the capital. Have a wander around the site and I hope you are inspired by the varied projects I have displayed here – feel free to ask questions and contact me for a chat about your design project anytime.
… in this digital age it’s great to see signwriting is in a renaissance.
Creativity In Retail – the life n soul of you business
| By | Nick Garrett the London Sign writer.com
Creativity on all levels has always played a huge part in attracting clients through the door in retail … the space today remains wide open for you the in-store designer, to create the creative sign statement that will ignite the imagination of existing clients and brand new ones too, as the swing toward retro and craftsmanship shows signs of being here to stay.
NGS are active in the area of new sign trend, surfaces finishes and visual product development – we work closely with our clients along the critical path, from concept, through design development to installation or hand painting.
With a multi dimensional interiors and product design based background, Nick Garrett offers clients not only experience in sign typography, but a range cost effective visual processes and commercially sound solutions –
… working as a product designer for major US and UK retailers has given me priceless skills that value add to your business.
First Impressions – will change your retail business… one way or the other
Applying a creative logo to an interior retail display is a fairly straight forward process but moving a logo and brand ID from the PC design screen to a large exterior surface area often requires a different skill set or knowledge base – the ability to augment the design in order to override perspective and foreshortening issues in the larger than life, real world setting – just one skill a design based sign creative can bring to the table.
By adding a touch of distress (see Foote’s above) the logo transformation takes on a sense of having been there a long time: established and successful… yet gleaming new!
Contrastingly by using clever hand masking techniques a silk screen finish can be created for the clean cut logo. See below.
NGS completed 11 in-store traditionally hand painted sign panels for Ted Baker’s flagship store in Bluewater Kent. The brief was to bring a rich hand painted feeling to the logos of several themed interior settings, using layouts produced by the in-house design team.
The nostalgia ”Tedbury” concept included various village shop sets with quaint English vintage signwriting – a tea shop, a butcher shop and a pharmacy staging… These interior wall and ceiling sets were literally designed as room spaces then ‘de-constructed’ or dissected, with walls displaced creating a broken visual constant: a shifting continual context around the store… heaps of mirrors assisted the whole shabaz, The mix of Goth typography and Victorian ornamentation made the writing fun and after we went over with a distress rub down and glaze, the panels really looked the part.
We are constantly being asked to create aged and retro surface finishes on shop signs and retail displays these days and this vintage painted feel is becoming one of our specialities.
A few weeks later the 2 million pound makeover was complete and running beautifully.
Special thanks to all the team and shopfitters.
Article by Nick Garrett, NGS TheLondonsignwriter.com
The Apothecary signs in the new flagship Bluewater ‘Tedbury’ quirky themed store
…Nick Garrett sign writing in Blue Water Kent the fab new Ted Baker store…
Lettering entirely by hand to retro panels and vintage themed surfaces
Masking tops and bottoms while lettering sometimes helps when up against time… this font was hand painted with 2 coats of Buckingham Cream with a black shadow.