About popular colours and pro design
Mentoring a painted accessories producer about the importance of delivering client centred design/products.
- Today’s chat
Background colours for Painted Accessories
Hi… just some feedback regarding painted decorative product.. when I was working in similar product manufacture we would set out the exhibition with really ultra bright coloured items that caught the eye and attracted the customer… but then the buyers would actually buy the white pieces: whites creams ivory and pale greys… the buying trend stayed the same for 15 years. The most saleable colour was antique white/cream. Much to our creative disappointment! N
Attraction colours are Yellows, Turquoise, Red
Selling colours: Soft antique whites
Paola G – Painted product creative
I know Nick, I love dark background but I find it difficult to put these items in a modern house. I can’t decide if I want to paint what I like or if I shall shift to something more saleable. Hard choice
By making the product fit client choice we are making a good business plan and decision.
I helped a company recently set up a frozen yoghurt shop in London.
During the summer the went well… now in winter they face closure… Why? They didn’t create product range that the client will want all year round! Because they had this romantic notion of starting a business based on their personal vison and not sound market research.
Choice between successful prod and personal favourites. Not a hard choice if you see yourself as a creative professional..
I say to clients … get yr graphic design done and I’ll signwrite it simply because I have to deliver profit quickly and the graphic design phase takes too long and slows down my production time…
I love creative graphic design BUT the choice is very clear… go for the commercial choice and start to gain empowerment from SALE SUCCESS along with empowerment from yr own creative positive development.
We as creatives must always remember to aim at WHAT THE CLIENT WANTS… That is what brings designers and clients together.
Often a client will buy a cream painted tray and basket and call you two weeks later to decorate a whole bedroom set with cabinets and bed frame…
Selling takes you into peoples lives and creates more opportunity.
Then we can enjoy the fruits.
Go for it.
A Conversation about popular colours and pro design