Dishoom Shoreditch NGS Case

The new Dishoom is really a spectacular blend of rich, quirky on retro trend design and slick gastronomy.

 

And if you think that’s a mouthful wait till you see the menu… and our signwriting!!

In the heart of London this hand painted window set is a stunner with the original vintage 1920’s Bombay font extracted by Nick Garrett from an vintage cafe sign (below) and embellished into it’s new typographic context. Some of the new characters I created taking reference from the original but launching into the quirky eccentric.

Above:  artwork prepared by NGS for the production of full sized layouts (Output – Original Copy Center Lond UK )

Double trouble

But it’s been really tough… arriving on site to hand paint the glass the dimensions supplied were all slightly out affecting one lay out and the windows were 25mm double glazed!

That meant the drawing we would use to trace our lettering was 32mm away from the surface needed to be written on the inner pane of plate glass… in effect we were writing on an invisible floating plain inside the shop unable to line up to the drawing!

 

The normal brush controls went out the window! Literally … and after serious eye-strain, double vision and a panic attack Mat and I found things gradually improving as our technique accommodated this incredibly odd and challenging work environment.

A half day into the writing  and gradually the mind had made adjustments – we started to even enjoy the fruits…

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